For wealthy women, luxury lingerie brands including Agent Provocateur and Bordelle have become bedroom staples but for the super rich, lingerie doesn’t come from a store or website. Instead, the company comes to you.
Luna Mae London has become one of the top-secret brands known only to the super rich. The hand-crafted undergarments are sought after by socialites, celebrities and aristocrats from the Middle East, Europe and New York.
But the pieces don’t come cheap — and just to try on a Luna Mae bra, you have to be referred by another VIP. Accepted clients usually have to wait until the lingerie maker is visiting their city.
All the fittings are very limited, Luna Mae’s CEO and founder, told CNBC’s “Secret Lives of the Super Rich.” “What I wanted to do is to invite a women to [a] beautiful experience of luxury.” That experience starts with an appointment at a client’s home or hotel room, where she pops open a bottle of champagne and suggests styles and products best suited to her. They said when they fit women in their homes, “they tend to go for something more risque.”
The bras start at $700, compared with roughly $100 at Agent Provocateur or Bordelle. And 18-karat gold slides and rings boost a Luna Mae bra’s price to $2,300.
Her quest was just building the most beautiful, luxurious, comfortable, best-fitting bra she could and knew that because she didn’t come from a fashion background, she had to really understand and sink her teeth into understanding the construction of a bra.
She sells knickers (that’s what they call panties in England) made of French silk that start at $800, and bras of the same material that cost around $2,300. And she’s now designing bathing suits that cost more than a car.
I am one step away from being rich all I need now is the money!! Perhaps one day.